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Sunday, October 22 • 10:20am - 10:50am
Data Analytics Drives FinTech

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I have spent the past 14 years in leadership positions at fin-tech companies, always with data and analytics at the core of my job and my companies' success. Few industries stand to gain as much from the benefits of big data as fin tech, and few industries have a greater need for world-class talent in this area.

In my experience at Green Dot, we helped build the world's largest issuer of prepaid debit cards, using data to battle international fraud rings and develop winning pricing and marketing strategies.

At Klarna, we leveraged data to make underwriting decisions based on the smallest possible number of keystrokes, changing the way that millions of people shop online.

Scratch Financial is changing the way that Americans access to credit at the point of sale by bringing real-time underwriting and financing to the veterinary industry.

I look forward to sharing my insights with the next generation of data scientists.

avatar for John Keatley

John Keatley

CEO, Co-Founder, Scratch Financial
John Keatley is the Co-Founder and CEO of Scratch Financial, a point-of-sale lender that aims to help merchants increase sales and help consumers quickly and easily obtain low-cost financing for high ticket price items. Scratch is initially focused on the veterinary care segment with... Read More →

Sunday October 22, 2017 10:20am - 10:50am PDT
Room G Room G