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Sunday, October 22 • 10:55am - 11:25am
Persuasion Modeling

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Political campaigns in the U.S. have made extensive use of persuasion modeling in recent election cycles. These same modeling approaches are now making their way into commercial applications. In this presentation, I discuss political persuasion modeling, and present case studies from recent political campaigns. I'll then turn to potential commercial applications, and discuss best practices for data security, modeling, validation, and evaluation.

avatar for Michael Alvarez

Michael Alvarez

Professor, Caltech
A professor of political science at Caltech, R. Michael Alvarez has extensive research and professional experience in statistics, research methodology, and data science. His research has focused on data science as applied to survey methodology, political behavior, electoral campaigns... Read More →

Sunday October 22, 2017 10:55am - 11:25am PDT
Room C Room C